ArtiQ is a startup that aims to revolutionize the medical field by developing automated solutions for venous blood collection, with a focus on alleviating labor intensity and delivering the highest value to both patients and healthcare professionals. The company's cutting-edge robots are designed to accurately reveal the anatomical and physiological characteristics of the human body, enabling precise and efficient blood collection processes.

To complement their advanced robotic technology, ArtiQ is also developing sophisticated artificial intelligence (AI) algorithms that can interpret the data gathered during blood collection. Through the seamless integration of robotics and AI, ArtiQ's goal is to pave the way for a more efficient, reliable, and patient-centric approach to venous blood collection, ultimately transforming the landscape of medical diagnostics and care delivery.

In this context, my role was to facilitate internal branding, working to establish and communicate the company's common goals among its members. By designing and implementing effective branding strategies, I helped ensure that all employees were aligned with ArtiQ's mission and values, fostering a cohesive and motivated team that could work together to achieve the company's ambitious objectives.